What is a 3D configurator, and how does it work?

In today’s visual economy, interactive product experiences are growing increasingly popular, yet each type has its own set of uses. When it comes to showing customization, a 3D product configurator comes in handy.

So, what exactly is a 3D configurator, and how can it benefit your business?

3D Configuration: A Basic Overview

A 3D product configurator allows buyers to customize a product according to their preferences. The 3D feature also has the advantage of allowing your clients to engage with your products in real-time while they are online. Plus, even if you don’t have those bespoke products fully created, clients may choose specific options and watch them transform in real-time. To put it another way, 3d configurator boost ecommerce by allowing users to immerse themselves in the experience. However, 3D configurators may do more than just show you different colors, components, and styles; they can also provide dynamic pricing for specific setups.

The new standard is immersive commerce.

Shopping on the internet is changing at a breakneck pace. To keep up with changing client tastes and expectations, the tried-and-true strategy of providing photos and product information is no longer sufficient. Customers desire to input into the shiny new product for which they have paid good money, as well as control over their experience. But, before they click buy, they want assurance that they’re getting what they paid for. They can do so with 3D product visualization.

Customers may view their work from all angles with this technology, knowing that the real item will look just like it. This level of interactivity is the next step in ecommerce, and it will soon be as widespread as 2D photos.

Why should you spend money on a 3D configurator?

It should come as no surprise that the average online attention span has shrunk to its lowest level ever. Shoppers expect fast gratification, and if they can’t customize or customize things to their exact specifications, there are a plethora of additional options to divert them to another ecommerce site.

Here are some reasons why you should prioritize customization and 3D visualization:

1. Customization is important to buyers.

According to recent market research, when firms provide individualized experiences, 80 percent of customers are more inclined to make a purchase.

Customers are more inclined to engage with retailers who allow them to control their items. Customers get a greater feeling of quality when they participate more. They feel more ownership over their unique product since they’ve tailored it the way they want, which means they’re more likely to convert.

This hypothesis is supported by research: according to one recent study, 32% of customers expressed a desire for brands to tailor their services to meet their requirements. Customers will demand more customization technology when it becomes more widely available. The second rationale follows from the first.

2. Believing in something is only possible if you see it for yourself

While ecommerce’s convenience is clear, according to a recent Retail Dive report, shoppers still prefer brick-and-mortar shopping to online buying.

There are two reasons for this: a) the trust that may be formed when a product can be seen and touched, and b) the possibility to take items home right away.

While shipping times are shortening all the time, few technologies exist that allow customers to touch and feel your product through a screen.

Advanced 3D visualizations, on the other hand, are already available. Customers may customize complex items with hundreds of different colors, textures, components, and other options–and see the results right away. They may rotate, zoom in, disassemble, and reassemble their ideal product on the computer screen. The existence of a 3D configurator like this can be the determining factor in converting a potential ecommerce customer.

3. Astonishment is required.

There is no shortage of digital information in the fierce struggle for consumer attention, and billions of dollars have been spent trying to find the magical ingredients that will capture and maintain it.